Website Redesign Services
Website Redesign Services: Fixing What’s Not Working (And Keeping What Is)
You know that feeling when you look at your website and cringe a little? Yeah, that’s a problem.
Maybe it was built five years ago and looks like it. Maybe you’ve outgrown what it can do. Maybe it’s slow, confusing, not mobile-friendly, or just… embarrassing. You avoid sending people there because you know it doesn’t represent how good your business actually is.
Or maybe it’s not that dramatic. Maybe your site is fine, but you’re just not getting the results you need. Traffic’s okay but nobody’s converting. People land on your homepage and immediately bounce. Your competitors’ sites look more professional. You’re pretty sure you’re leaving money on the table, but you’re not quite sure why.
Here’s the thing about website redesigns: they’re not just about making things look prettier (though that often happens). They’re about fixing what’s broken, improving what’s underperforming, and making your website actually work for your business instead of just existing on the internet.
I’ve redesigned dozens of websites—some that desperately needed it, others that seemed fine but had hidden problems killing their effectiveness. The successful redesigns weren’t the ones that changed everything. They were the ones that identified what wasn’t working and fixed those specific issues while keeping what was already good.
Let me walk you through what a real website redesign looks like and how to do it without destroying everything you’ve built.
What is Website Redesign?
Website redesign is rebuilding or significantly updating your existing website to improve its appearance, functionality, user experience, or performance. But it’s way more nuanced than “make it look different.”
A redesign might involve updating visual design to look modern and professional, restructuring content and navigation to be more intuitive, improving mobile experience so it actually works on phones, speeding up page load times, optimizing for search engines, adding functionality that didn’t exist before, or completely rebuilding on a better platform or technology.
Here’s what separates a good redesign from a waste of money: strategic thinking. Random changes based on what you personally like? That’s not a redesign—that’s just change for change’s sake. Real redesigns start with diagnosing problems. What’s not working? Why? What do analytics show? Where do users get confused? What business goals isn’t the current site achieving?
Then you redesign strategically to solve those specific problems. Not everything needs to change. Sometimes your branding is perfect but your site architecture is confusing. Sometimes your content is great but the design looks dated. Sometimes everything seems fine but subtle conversion optimization could double your results.
The best redesigns improve results (more leads, sales, engagement, whatever matters) while maintaining or improving what was already working (SEO rankings, brand recognition, existing customer relationships).
Why Redesign Instead of Starting Over?
Fair question. Why redesign instead of building something completely new? Here’s the real answer:
You’ve built equity: Your current site has SEO value, inbound links, indexed pages, search rankings, domain authority. Starting from scratch throws that away. Smart redesigns preserve and improve your search presence instead of nuking it.
You have content that works: Maybe your site looks dated, but your blog posts drive traffic. Your service descriptions convert well. Your case studies resonate. Why recreate what’s already working? Redesign lets you keep good content while fixing the rest.
It’s way more cost-effective: Building from zero requires recreating everything—every page, every piece of content, every integration, every feature. Redesign focuses resources on what actually needs fixing, saving time and money.
Lower risk: Complete rebuilds are risky. What if you accidentally break something that was driving revenue? Redesign lets you test changes incrementally and roll back if something doesn’t work.
Faster time to results: Redesigns can launch in weeks instead of months. You’re fixing problems, not recreating your entire web presence. Faster launch means faster ROI.
You understand what’s not working: With your current site, you have data. Analytics showing where people drop off. Feedback about what’s confusing. Evidence of what needs fixing. Starting over means guessing. Redesigning means solving known problems.
Your brand has recognition: If you’ve built brand awareness around your current visual identity, throwing it all away and starting fresh confuses customers. Evolutionary redesign maintains brand recognition while improving execution.
That said, sometimes starting over makes sense—if your site is built on terrible technology, if everything is broken, if you’re pivoting your entire business. But most of the time, strategic redesign beats scorched-earth rebuilds.
Signs Your Website Desperately Needs a Redesign
Not sure if you actually need a redesign? Here are the telltale signs:
It looks dated: If your site could’ve been built in 2010 and nobody would question it, you have a problem. Outdated design makes people question if your business is still operating. Fair or not, visual design affects trust.
Mobile experience is terrible: If your site doesn’t work well on phones—text too small, buttons too close together, horizontal scrolling required—you’re literally turning away 60%+ of potential visitors. This isn’t optional anymore.
It’s painfully slow: If pages take more than 3 seconds to load, people leave. Slow sites kill conversions and hurt SEO. Speed matters more than most people realize.
Nobody can find anything: If you regularly get questions about information that’s actually on your site, your navigation is confusing. Good information architecture makes things easy to find.
Analytics show high bounce rates: If people land on your site and immediately leave without looking at other pages, something’s wrong. Either you’re attracting the wrong traffic or your site isn’t engaging.
Conversion rates are terrible: Lots of traffic but no leads, sales, or contact forms submitted? Your site isn’t persuading people to take action. Design and messaging problems kill conversions.
You’ve outgrown it: Maybe it worked perfectly when you launched, but your business evolved. New services, different target market, expanded offerings—your site no longer matches your business.
You can’t update it yourself: If you need to call a developer every time you want to change a sentence, your site is holding you back. Modern sites should be manageable by normal humans.
It doesn’t reflect your brand: Maybe your brand evolved but your site didn’t. Or maybe it was built before you really understood your brand. Either way, there’s a disconnect between your site and your business identity.
Competitors look way better: If every competitor’s site makes yours look amateur, you’re at a disadvantage. People compare, consciously or not.
You’re embarrassed to share it: If you avoid sending people to your website because you know it’s not great, that’s costing you business every single day.
SEO is terrible: If you’re not showing up in search results for relevant terms, your site probably has technical SEO issues that need fixing.
Accessibility is ignored: If your site doesn’t work with screen readers, has poor contrast, or excludes people with disabilities, you’re losing customers and potentially violating laws.
One or two of these? Maybe you can get by for now. Half of these or more? You need a redesign yesterday.
Our Website Redesign Process
Let me walk you through how we actually approach redesigns:
Audit and analysis: We start by diagnosing what’s wrong. We review analytics (bounce rates, conversion rates, traffic sources, user behavior), check page speed and technical performance, evaluate mobile experience, assess SEO health and rankings, analyze competitor sites, review user feedback and complaints, and identify specific problems causing issues.
Goal setting and strategy: What does success look like? More leads? Better conversion rates? Higher search rankings? Improved brand perception? We define clear, measurable goals so we know if the redesign actually worked.
Content audit and planning: We review all existing content. What’s working and worth keeping? What’s outdated or irrelevant? What’s missing? We create a content plan that maintains good content, improves weak content, and adds necessary content.
Information architecture redesign: If navigation is confusing or site structure is problematic, we redesign it. Clear sitemap, logical page hierarchy, intuitive menu structure, easy-to-find important information, and user flows that make sense.
Design concepts: We create visual designs for key templates—homepage, internal pages, mobile views. You see what the redesign will look like before we start building. Modern aesthetics that match your brand, improved visual hierarchy, better calls-to-action, and mobile-responsive layouts.
Development and implementation: Once designs are approved, we rebuild the site. We either redesign on your existing platform or migrate to a better platform if needed, implement new design across all templates, add any new functionality required, and optimize for speed and performance.
SEO preservation: This is critical. We implement 301 redirects from old URLs to new ones, migrate and optimize all meta data, maintain or improve site structure, ensure no indexed pages are lost, and protect your search rankings throughout the transition.
Content migration and optimization: We move content to the redesigned site, reformat and optimize as needed, add new content where gaps exist, and ensure everything displays properly in new designs.
Testing across devices: Before launch, we test everything. Desktop, tablet, mobile devices. Different browsers. Forms and functionality. User flows and conversion paths. Load speeds. Everything needs to work perfectly.
Launch and monitoring: We launch the redesigned site, monitor analytics closely post-launch, watch for any issues or broken links, track performance against goals, and make quick adjustments if needed.
Post-launch optimization: After launch, we continue improving. A/B testing different elements, optimizing based on user behavior data, tweaking conversion elements, and continuously improving results.
Most redesigns take 6-10 weeks from kickoff to launch, though simple refreshes might be done in 4 weeks and complex overhauls could take 3-4 months.
What We Actually Redesign
Let’s get specific about what aspects of your site we can improve:
Visual design and branding: Modernizing aesthetics, updating color schemes and typography, improving visual hierarchy, enhancing brand consistency, creating better imagery and graphics, and making everything look professional and current.
User experience (UX): Simplifying navigation, improving information architecture, reducing clicks to important information, creating clearer user flows, removing friction from conversion paths, and making the site intuitive to use.
Mobile responsiveness: Designing mobile-first experiences, ensuring touch-friendly navigation, optimizing text size and readability, creating mobile-specific features, and ensuring everything works beautifully on small screens.
Page speed optimization: Compressing images, minifying code, implementing caching, optimizing database queries, using CDNs when appropriate, and making pages load lightning-fast.
Content strategy: Rewriting unclear messaging, adding missing content, removing outdated information, improving headlines and copy, optimizing for SEO and clarity, and ensuring content actually serves your goals.
Conversion optimization: Improving calls-to-action, simplifying forms, adding trust signals and social proof, reducing friction in conversion paths, creating better landing pages, and making it easier for people to buy or contact you.
Search engine optimization: Fixing technical SEO issues, optimizing site structure, improving on-page SEO, implementing schema markup, creating proper heading hierarchy, and improving search rankings.
Functionality and features: Adding features that didn’t exist, improving existing functionality, integrating with other systems, adding e-commerce if needed, implementing live chat or other tools, and making the site more capable.
Content management: Moving to better CMS platforms, making content easier to update, creating better admin interfaces, implementing better workflows, and giving you control over your own site.
Accessibility: Ensuring screen reader compatibility, improving color contrast, adding alt text to images, making keyboard navigation work, and ensuring your site works for everyone.
We don’t just slap a new coat of paint on everything. We strategically improve the elements that aren’t working while maintaining what is.
What Makes Our Redesign Approach Different?
Lots of agencies offer redesigns. Here’s what makes our approach actually effective:
Data-driven decisions: We don’t redesign based on opinions or what we think looks cool. We use analytics, user testing, heat maps, and real data to identify problems and validate solutions.
SEO preservation is non-negotiable: Too many redesigns tank search rankings. We implement proper redirects, maintain URL structures when possible, preserve meta data, and protect your search presence throughout.
We keep what works: Just because something looks old doesn’t mean it’s not working. We preserve high-performing pages, maintain content that drives conversions, and only change things that actually need changing.
Mobile-first design: We design mobile experiences first, ensuring your site works beautifully on phones where most people will see it, then scale up to desktop.
Conversion optimization built in: Every design decision considers conversion. Clearer calls-to-action, better trust signals, simpler forms, less friction—we build persuasion into the design.
We test before launch: Nothing goes live without thorough testing. Broken sites damage your business. We catch problems in staging, not production.
Training so you’re not helpless: We don’t just hand you a new site and disappear. You get training on managing content, making updates, and using new features so you’re not dependent on developers for basic changes.
Realistic timelines: We don’t promise 2-week redesigns for complex sites. We give you honest timelines based on actual scope, and we hit our deadlines.
Clear communication: You’ll always know what’s happening, what’s next, and where we are in the process. No disappearing for weeks then reappearing with “surprise, here’s your site.”
Post-launch support: Redesigns need monitoring after launch. We stick around to fix issues, make adjustments, and ensure everything’s working as intended.
We treat your redesign like a business investment, not an art project. The goal is measurable improvement in the metrics that matter to you.
Common Redesign Questions Answered
How much does a website redesign cost?
Varies based on complexity and scope. Simple refreshes might start around $5,000-$10,000. More comprehensive redesigns typically run $15,000-$40,000. Large sites with extensive custom work can exceed $50,000-$100,000+. We’ll provide detailed quotes after understanding your specific needs and current site.
How long does a redesign take?
Most redesigns take 6-10 weeks from kickoff to launch. Simple visual refreshes might be done in 4-5 weeks. Complex overhauls with major functionality changes could take 3-4 months. Timeline depends on site size, complexity, and how much needs changing.
Will I lose my search rankings?
Not if done properly. We implement 301 redirects, preserve URL structures when possible, maintain meta data, and protect your SEO throughout. Many sites actually improve rankings post-redesign due to better technical SEO and faster loading.
Can you redesign without changing everything?
Absolutely. Strategic redesigns often keep major elements that work—maybe your content is great but design needs updating, or design is fine but UX needs improvement. We change what needs changing and keep what’s working.
What if I don’t like the new design?
That’s why we show you design concepts before building. We iterate based on your feedback until you’re genuinely happy with the direction. Multiple revision rounds are included.
Do I need to provide new content?
Depends. If your existing content is good, we’ll migrate and optimize it. If it’s terrible or outdated, we can help rewrite or create new content. We’ll assess during the audit phase.
Will my website be down during the redesign?
No. We build the redesign in a staging environment. Your current site stays live until the new one is ready to launch. The actual switch happens quickly with minimal (minutes, not hours) downtime.
Can you redesign my site on the same platform?
Yes, if your current platform is good. If it’s limiting you or outdated, we might recommend migrating to something better during the redesign. We’ll advise what makes sense.
What happens to my old site?
We typically keep it archived in case we need to reference anything, but the old design gets replaced with the new one. Your domain points to the redesigned site.
Do you offer ongoing support after redesign?
Yes. We offer maintenance packages for ongoing updates, security, and support. Or you can manage it yourself if you’re comfortable with the platform.
Let’s Fix What’s Not Working
Here’s the reality: your website is either helping your business or hurting it. There’s no neutral. If it’s outdated, confusing, slow, or just not converting—it’s costing you money every single day.
You’ve probably been putting this off. “We’ll redesign next quarter.” “We’ll wait until we have more budget.” “It’s not that bad.” Meanwhile, potential customers visit your site, judge your business in seconds, and move on to competitors with better websites.
What would better results look like? More leads? More sales? Better brand perception? Lower bounce rates? Whatever success means for you, a strategic redesign can help you get there.
Maybe you need a complete overhaul. Maybe just targeted improvements to specific problem areas. Maybe you’re not even sure what needs fixing—just that something isn’t working right.
That’s exactly why we start with an audit. Let’s figure out what’s actually broken before making changes. No guessing, no assumptions—just data-driven diagnosis of what needs improvement.
Want to talk about what a redesign could do for your business? Let’s have a real conversation. No sales pressure, no obligation. We’ll look at your current site, discuss what’s working and what isn’t, and give you honest feedback about what makes sense.
Maybe now’s the right time, maybe in a few months. Maybe you need a complete redesign, maybe just targeted fixes. Either way, you’ll walk away understanding your options and what’s actually possible.
We’ve redesigned sites that doubled conversion rates, cut bounce rates in half, and dramatically improved search rankings. We’ve also done subtle redesigns that made huge impacts without drastic changes.
Could we do something similar for your site?
Let’s find out. Reach out and let’s talk about making your website actually work for your business instead of just existing on the internet.